Creative Brief by Savvy

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Help us to understand your brand, your project and your thoughts, so we can create the most reflective project.

01

¿What is your name?

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02

What is your e-mail?

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03

About your project

In this section, we would like to understand your project, your reasoning and your story.

A.

Tell us about your project.

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B.

What makes it unique?

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C.

Why are you doing it?

We are interested in the whole story and what got you here.

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D.

What is the background?

We want to understand where you are coming from.

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E.

What are you envisioning?

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F.

How you see your product impacting the market?

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04

Your project is...

In this section, we will look at more visual and graphical elements that best represents your project.

A.

Casual Formal

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Formal

B.

Mainstream Niche

1 2 3 4 5 6 7

Niche

C.

Market-Driven Brand-Driven

1 2 3 4 5 6 7

Brand-Driven

D.

Traditional Modern

1 2 3 4 5 6 7

Modern

E.

Affordable Premium

1 2 3 4 5 6 7

Premium

F.

Corporate Independent

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Independent

05

Look & Feel

A.

B.

C.

Which of these typographic styles best represents its personality.

Handwritten

Serif

Rounded

Modern

Editorial

Script/Brush

D.

Which of these Savvy designs do you relate to the most?

Pensión

Studio Monolithic

St Theos

Bathhouse

Long Weeked

Masa

Maidstone Hotel

E.

Which brand references do you associate with most for this project?

It does not have to be in your geographical market, it can extend to purely visual, philosophical, similar offer, concept, etc. It does not have to be in your geographical market, it can extend to purely visual, philosophical, similar offer, concept, etc.

Upload up to 4 images jpg or png with less than 10 MB each.

Choose a file Change image

Choose a file Change image

Choose a file Change image

Choose a file Change image

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06

About your target market

About your target market

A.

Who are you speaking to with this project?

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B.

C.

How and where will they learn about your product?

Choose as many as you like

Online

Store

Advertising

Social Media

Emails

Events

D.

Which geographic market are you targeting?

Choose as many as you like

Local

Regional

Global

Online

E.

Who are your competitors, direct or indirect?

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F.

Anything else you would like to share with us about your audience?

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07

08

Please mention the applications you consider will be part of the project.

Example: Stationery, uniforms, packaging, tags and so on.

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09

Do you have extra information, comments or requests you would like us to consider?

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